The book The Third Industrial Revolution (2013) argues that humanity has entered the era of the Third Industrial Revolution, wherein the Internet, renewable energy and 3D technologies permeate every facet of daily life. In 2017, academia put forward the concept of the "Zero Marginal Cost Society". It denotes that within the contemporary economic system, producers and consumers alike can share vast quantities of goods and information via the cloud at nearly zero cost, an idea that has profoundly transformed people’s lifestyles.