The Rise of a Minority Candidate to National Leadership—
There are four major communal groups in
Among these groups, Hoklo are those whose ancestors immigrated to
The split between communal groups in
In 1949, the Nationalists lost its control over mainland
After the retreat, the Nationalists froze the Constitution and instead imposed the martial law in
During the martial law period, there were many restrictions on “Taiwanese” (Hoklo and Hakka) people’s rights to participate in politics and elections, and the mainlanders monopolized the political scene. Democratic elections only took place on the regional level. On the national level, only a small number of legislative seats was open for election, and most lawmakers could stay on for a lifetime. Meanwhile, the president was indirectly elected by the representatives in the National Assembly, and he was free to run as many times as he wanted. Under such conditions,
The mainlanders’ privileged status and their conflicts with other communal groups gradually made them targets of resentment for many Hoklo and Hakka people.
Political reform finally saw daylight in 1989 when thousands of students took to the streets and demanded change. In 1991, the National Assembly amended the Constitution and stipulated the comprehensive reelection of national legislatures in 1995 and the election of the president by popular votes in 1996. The changes came about under Nationalist President Lee Teng-hui, who belongs to the Hoklo communal group. Lee eventually won the first direct presidential election in 1996 with 54 percent of popular votes.
In 2000, the Democratic Progressive Party’s (DPP’s) Chen Shui-bian defeated a split KMT in the presidential election with 39 percent of popular votes and brought about the first power transfer in
§ The 2008 Election
Chen Shui-bian completed his two-term presidency in 2008. The KMT picked Ma Ying-jeou to run against the DPP’s Frank Hsieh in the presidential election. Ma has a doctorate degree in juridical science, or SJD, from Harvard, and he became a secretary to late President China Ching-kuo after he completed his study in the
It seems that in
To win support from the majority of Taiwanese people, Ma had to eradicate his stigma as a mainlander. He adopted the following strategies during the presidential campaign to overturn the unfavorable situation he faced:
1. He called himself “New Taiwanese” and avoided mentioning his mainlander identity.
Ma foresaw in an early stage in his career that his identity would be a problem. To address that issue, he has been taking weekly classes to learn to speak Hoklo and Hakka dialects since at least ten years ago. Further, with the endorsement from former President Lee Teng-hui, he started calling himself “New Taiwanese” in 1998 when he ran for
2. He handled the 228 Incident astutely.
During his term as justice minister, he showed great sympathy for people who lost families in the 228 Incident, and helped them claim compensations from the state. As
3. He visited the countryside frequently and created an image of being affable.
Since he announced his candidacy on Feb 14, 2007, Ma frequently canvassed at the grassroots level and communicated with voters face-to-face. To get closer to voters, Ma held many small meetings and communicated with people in Hoklo or Hakka directly. He even used ten days to cycle around the island and travelled 675 kilometers, going from
4. He highlighted his economic platforms, and evaded political issues.
Ma spent a lot of time coming up with his white paper, and the most important part is about
5. He bolstered his clean image and attacked the government on its scandals.
Ma’s greatest asset since he started his political career is his clean image. As justice minister, he cracked down on corruption and drugs, and he eventually resigned when he felt the Cabinet had failed to improve public order. The majority of Taiwanese people appreciated his integrity. During his presidential campaign, his staff compiled a detailed list of DPP scandals during its time in power, and the KMT lawmakers use the information to attack the DPP. At the same time, Ma repeatedly highlighted his clean image in the hope to form a sharp contrast to his opponent. Ma packaged his negative campaigning cleverly in a positive tone, and successfully led voters to feel unhappy with the DPP.
6. He adopted a more aggressive approach toward
To avoid being seen as an ally to the Chinese Communist Party, Ma voiced harsher criticism than the DPP did when it came to
Ma’s campaign strategies proved to be effective after he won the presidential poll on March 22 with 7,659,014 votes, or 58.5 percent of all popular votes. His opponent Frank Hsieh got 5,444,949 votes. Ma’s winning of 58.5 percent of popular votes is also a record high for a presidential candidate since
Ma’s victory brought
Ma was indeed very good at campaigning. But you may wonder how he has been doing since taking office.
Let numbers tell the story. It’s now only a bit over four months since Ma took office on May 20, but his approval rating has plummeted to 23 percent according a recent poll conducted by
 The Memorial Foundation of 228 Web site http://www.228.org.tw/history228_general.php?id=60
- 4樓. 魔師圫神州2008/12/24 09:17緊張、緊張
﹝吳敦義﹞將是 戰鬥內閣 的閣揆，這從
棄天帝 ： 吳敦義 飾
武林盟主 玄貘 ： 劉兆玄 飾
玄貘部下 棘狼 ： 魔師傲神州 飾
藏青雲地 神柱 ： 史亞平 飾
來得及阻止棄天帝的野心嗎？ .. 繼續閱讀
- 3樓. 魔師圫神州2008/12/12 09:10
- 2樓. jessicasun2008/12/08 23:55考英文喔
- 1樓. 魔師圫神州2008/12/04 10:14Good！
，應該團結一致 ─ 支持 劉院長！
引用文章：「 擬妥成績單 來不及求援 」
劉院長 應效法 孟嘗君，廣邀各路豪傑 擔任顧問，才能暫
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