Unit10 Business

Chapter19 Branding and Product Placement

Chapter20 Case Study: 3M’s Entrance into the Russian Market

 

Vocabulary

1. brand n. [brænd] 

  Definition: a particular type of something

  Example: The brand of tea is my favorite.

 

2. disregard v. [͵dɪsrɪˋgɑrd] 

  Definition: to not consider something important or pay any attention to it

  Example: He disregarded my advice.

 

3. likewise adv. [ˋlaɪk͵waɪz] 

  Definition: in the same way or in a similar way

  Example: I told him to watch me and do likewise.

 

4. standard n. [ˋstændɚd] 

  Definition: a level of quality or achievement, especially on ethat people generally consider normal or acceptable

  Example: Your recent work has been below standard.

 

5. strength n. [strɛŋθ]

  Definition: the physical energy that someone has to lift or move things

  Example: He hasn’t got enough strength to remove that stone.

 

6. prime adj. [praɪm]

  Definition: of the highest quality

  Example: The community’s prime need is a new school.

 

7. ethics n. [ˋɛθɪks] 

  Definition: a general principle or belief that affects the way people behave

  Example: Ethics deals with moral conduct.

 

8. expertise n. [͵ɛkspɚˋtiz] 

  Definition: special skill or knowledge that you get from experience, training, or study

  Example: The company is eager to develop its own expertise in the are of computer programming.

 

9. turnover n. [ˋtɝn͵ovɚ]

  Definition: the value of the goods and services that a company sells in a particular period of time

  Example: The shop has a turnover of 500,000 dollars a week.

 

10. unstable adj. [ʌnˋsteb!]

   Definition: an unstable person becomes angry or upset often and very suddenly

   Example: He was emotionally unstable.

 

11. mindset n. [ˋmaɪnd͵sɛt] 

   Definition: a way of thinking about things

   Example: I can’t take their mindset anymore.

 

12. erroneous adj. [ɪˋronɪəs] 

   Definition: not correct

   Example: It’s erroneous to assume that the press always prints the truth.

 

13. bead n. [bid] 

   Definition: a small drop of a liquid such as blood or sweat

   Example: Beads of sweat stood on his forehead.

 

14. majestic adj. [məˋdʒɛstɪk] 

   Definition: big, beautiful, or impressive in a clam and serious way

   Example: In the distance we saw the majestic Rocky Maintains.

 

15. peculiar adj. [pɪˋkjuljɚ] 

   Definition: strange, often in an unpleasant way

  Example: He looked at me with a very peculiar expression.

 

16. flannel n. [ˋflæn!]

   Definition: soft cotton cloth used for making clothes and sheets

   Example: She bought a gray flannel coat.

 

17. swirl v. [swɝl]

   Definition: to move quickly in circles, or make something move in this way

   Example: The water swirled about his feet.

 

18. vicinity n. [vəˋsɪnətɪ]

   Definition: the area near particular place

   Example: There is no high school in the vicinity.

 

19. vehement adj. [ˋviəmənt] 

   Definition: involving extremely strong feelings or beliefs

   Example: I have a vehement hatred of people who are cruel to animals.

 

20. premature adj. [͵priməˋtjʊr] 

   Definition: happening to soon or before the usual time

   Example: She was a bit too premature in giving up his job.

 

21. asunder adv. [əˋsʌndɚ]

   Definition: apart

   Example: The boat was torn asunder on the rocks.

 

22. skeptical adj. [ˋskɛptɪk!] 

   Definition: having doubts about something that other people think is true or right

   Example: Many were skeptical about this solution.

 

23. credulity n. [krɪˋdjulətɪ] 

   Definition: a tendency to believe that something is true

   Example: He has practiced upon my credulity.

 

24. shiver v. [ˋʃɪvɚ] 

   Definition: body shakes slightly, for example you are cold or frightened

   Example: As the temperature dropped abruptly, the campers were shivering all over with cold.

 

25. testimony n. [ˋtɛstə͵monɪ]

   Definition: evidence that something exists or is true

   Example: The eyewitness’s testimony proved he was guilty.