Greene King 終於關了 Hardys & Hansons!!!!
2006/10/04 04:51
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延續我上一篇對於 Greene King 酒廠併購其他小型獨立家族酒廠, 而做收漁翁之利的報導, 他們最新購得的 Hardys&Hansons 也終難逃關廠的命運... 
* 最新的新聞報導如下: (我氣得懶得翻譯了, 有興趣自己看...)
尤其是注意紅字的部分, 看看 Greene King 為了將產能集中, 說出多麼漂亮的藉口, 完全不管 Hardys&Hansons 酒廠的歷史地位和地區認同... 看到文章上方Hardys&Hansons 的傳統 logo, 和下方H&H啤酒的品牌名稱(Kimberley), 真為前一代辛苦耕耘下, 落得的落寞下場感到唏噓...
Greene King to close Hardys & Hansons Kimberley brewery; 80 jobs at risk
LONDON (AFX) - Greene King PLC, the East Anglian-based brewer and pubs group, will close the Hardy & Hansons brewery at Kimberley, Nottingham, putting around 80 jobs at risk.
The group, which acquired Hardys & Hansons for 270 mln stg earlier this year, said that following a review of the business it made 'no economic sense' to continue brewing at the site. Production is scheduled to stop by the end of this year.
'The review has given us a very detailed understanding of the company and has underlined the quality of the business we've acquired. But we've concluded with regret that it doesn't make economic sense to continue brewing at Kimberley and sadly this means that the brewery will close at the end of the year,' said Greene King's chief executive Rooney Anand.
Production will be switched to Greene King's Bury St Edmunds site. The head office functions will also be moved there by the end of December.
'Greene King invests more in cask beer than any other brewer but, to remain viable, returns have to be delivered on this investment. The best way to ensure that Hardys & Hansons' brands continue to flourish in a challenging ale market is to transfer brewing to Bury St Edmunds,' Rooney said.
Greene King will, however, retain the Kimberley's cellar service and distribution business.
'Whilst it will be sad to close the brewery, we are pleased that the value of our activities in distribution, cellar services and sales, as well as throughout our extensive pub operations, has been recognised,' said Jonathan Webster, managing director of Hardys & Hansons.
* 最新的新聞報導如下: (我氣得懶得翻譯了, 有興趣自己看...)
尤其是注意紅字的部分, 看看 Greene King 為了將產能集中, 說出多麼漂亮的藉口, 完全不管 Hardys&Hansons 酒廠的歷史地位和地區認同... 看到文章上方Hardys&Hansons 的傳統 logo, 和下方H&H啤酒的品牌名稱(Kimberley), 真為前一代辛苦耕耘下, 落得的落寞下場感到唏噓...
Greene King to close Hardys & Hansons Kimberley brewery; 80 jobs at risk
LONDON (AFX) - Greene King PLC, the East Anglian-based brewer and pubs group, will close the Hardy & Hansons brewery at Kimberley, Nottingham, putting around 80 jobs at risk.
The group, which acquired Hardys & Hansons for 270 mln stg earlier this year, said that following a review of the business it made 'no economic sense' to continue brewing at the site. Production is scheduled to stop by the end of this year.
'The review has given us a very detailed understanding of the company and has underlined the quality of the business we've acquired. But we've concluded with regret that it doesn't make economic sense to continue brewing at Kimberley and sadly this means that the brewery will close at the end of the year,' said Greene King's chief executive Rooney Anand.
Production will be switched to Greene King's Bury St Edmunds site. The head office functions will also be moved there by the end of December.
'Greene King invests more in cask beer than any other brewer but, to remain viable, returns have to be delivered on this investment. The best way to ensure that Hardys & Hansons' brands continue to flourish in a challenging ale market is to transfer brewing to Bury St Edmunds,' Rooney said.
Greene King will, however, retain the Kimberley's cellar service and distribution business.
'Whilst it will be sad to close the brewery, we are pleased that the value of our activities in distribution, cellar services and sales, as well as throughout our extensive pub operations, has been recognised,' said Jonathan Webster, managing director of Hardys & Hansons.
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