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漢堡王(Burger King),美國第二大漢堡連鎖速食店,在全世界以漢堡味美料多著稱,並深受消費者喜愛。
2009/05/28 23:10
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       若您有機會到美國走一趟,或者請教您週遭去過美國的人,您會發現漢堡王(Burger King)的招牌散佈於美國的各個角落,不論是大城市裏、道路旁或甚至是不經意的街坊轉角,都可以發現漢堡王餐廳的蹤影。若您再有機會問問美國人心目中真正漢堡在哪哩,答案八九不離十會是在漢堡王餐廳。事實上,從詹姆士.麥克拉摩先生(James McLamore)及大衛.艾格敦先生 (Dave Edgerton)於1954年美國佛羅里達州邁阿密所共同經營創設第一家漢堡王餐廳開始,由於此兩位漢堡王創辦人始終抱持著要提供給顧客合理的價格、高品質的產品、快速的服務以及乾淨的環境之理念,至今為橫跨全美50州及世界74國的國際連鎖速食業,共有超過一萬一仟八百多家門市,漢堡王已經是全球第二大的速食連鎖業。

       其於1957年所推出的華堡(Whopper),由於採用火烤以及豐富的內容,讓它幾乎成為高品質漢堡的代名詞,因此,全球的漢堡王一天可以賣出約4,600,000個華堡,相當於一分鐘約賣出3,194個華堡,想想看當您在等紅綠燈的一煞那之間,全世界已經有三千多位懂得享受漢堡的人正在點購華堡,夠驚人吧!想知道為何漢堡王的漢堡是如何成為全世界漢堡代名詞的成功秘密嗎?現在就讓我來跟您慢慢分享漢堡王好吃沒得比的秘訣吧!


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