Digital Out of Home; Under the trend of DOOH, electronic digital kanban will play an important role in direct communication with target customers. For example,Fanless pc it is widely used in subway, train, bus station and airport... Public transportation such as the environment, through the network broadcast system integration, the transmission of information content and set up in stores, coffee shops, bars and other public places from the contents of advertisements.
And DOOH, the condition of the integration of digital broadcast form the content more attractive than traditional media, even set in important transportation environment of electronic digital board,Industrial monitor but also in the picture is not timing transmit such as vehicles, flights to and from the stand of time, or airports, MRT outdoor temperature... To meet the needs of consumers, such as practical information, attract the target audience to take the initiative to care and stare at the electronic digital kanban.
But in order to able to separate the area properties, Box PC wide audience tailored for different media propaganda content, its electronic digital kanban establishing technology advertising using mode cannot be used in the past, but must integrate the backend system mode of CRM, database analysis, find out the best advertising present with wheel mechanism, even through electronic digital billboards dynamic sensors, detection in digital signage in front of the crowds and the object properties, instant transfer key messages of advertising, than the previous type trigger-happy timing shuffling way, propaganda effect is more practical and effective.
But at present this kind of integration of CRM and user analysis of electronic digital signage applications, most of them still experimental,IP66 the import actual system still has its application bottlenecks, for example, CRM data back how long? The number of data analyzed? Does the actual effectiveness of the application work? And the application of mass transport surrounding regions is relatively complex, the accuracy of analysis may be so low, it is a large stores such as electronic digital kanban application design case, because the media audience shopping behavior is easy to analyze, with import this kind of the realization of the intelligent electronic digital billboard effect is more outstanding.
Broadcast hardware status quo of the development of electronic digital kanban potential period, which make the development and importance of strengthening the key lies in the related development of hardware, electronic digital kanban played key components of LCD screen, for example, touch screen monitor has the large size, DiJiaHua development, every will import electronic digital kanban early sharply lower cost, and in the play device (such as multimedia player, electronic digital signage player) in low-cost computers that take an Atom of this kind of ultra low-cost solution development of single board computer, the build cost more and more low, with the video decoding and playing with basic networking function, its application value and the high price of industrial computer is more and more close, and to construct electronic digital kanban system become more cheap.
Under the cost advantage, electronic digital kanban systems are also extensively used because of the Atom or the Atom + Ion wintel solution, make the system build the software part, the development of the wintel plenty can be transferred to the electronic digital kanban system architecture, the architecture of system function implementation have more useful resources transferred, more simplified analysis results into the backend database application mechanism of difficulty. It is interesting to note that the new development trend will put large size screen electronic digital billboard advertising potential, and now is quite popular mobile phone advertising services, integrates the development, such as through bluetooth or other wireless technology, integrated marketing service, but this kind of development trend of most is still in the initial stage or to establish a successful cases, but the future is still sustainable focus on its developing trend.
下一則: Standard trends of player application
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