In the Chinese digital signage market after 2008 and 2008 the number of these two years on the market development trends, demand side a wide variety of applications and the emergence of demand, supply side also present schools of thought contend, the condition of a thriving,sunlight readable vendor area throughout the country, various sizes.

　　In the process of the development of an industry from the initial chaos situation development to mature market competition, it must integrate process, and the brand, products and professional channel integration is the key of the three most important targets, and the three major targets are based,panel PC constantly promote the development of the market and integration, like a wheel moving average speed accelerate industry development.

　　Initial integration - industrial division of labor

　　Industry in the initial stage of development, the lion's share of the market participants will focus on the market volume growth, but growth will also drive the industry chain structure change (see figure 1), could be called integrated, also is the qualitative change, All in one computer after this stage of the integration of digital signage industry after adjustment, the industrial chain of division of labor will be more obvious, also is the emphasis on the integration of research and development and brand developer and provider of positioning differences will be more clear.

　　In the Chinese digital signage market after 2008 and 2008 the number of these two years on the market development trends, demand side a wide variety of applications and the emergence of demand, supply side also present schools of thought contend, the condition of a thriving, vendor area throughout the country, various sizes. Combined with market demand for digital signage cognitive deepens, products, services and quality requirements, compared with the past becomes higher, the work required to make the research and development and quality cost compared to the market development initial period is more high, the professional services and real-time requirements of operating costs and improve at the same time, the development of the market specialized demand makes the urgency and necessity of industrial chain division, the existing market makers, and the future will be put into market makers, not like the past dragon type supply system independently, but will depend on its own conditions and advantages to choose management center of gravity, this means that the timing of the first stage integration on the market has been gradually approaching.

　　Parts in addition to have the ability to develop brand consolidator, for most of the regional small vendors, choose to give up the original one-stop business model, change is the management turnover faster pure sales and establishing service mode - Channel (Channel), the new positioning by direct sales and service for manufacturers, is also joining other resources of the strong brand in the market oriented company, become integration developers downstream pathways. Which used to have sales experience in the industry manufacturers, after the business model into pathways, removing the development product of pressure and will release the resources on the sales and service, will help the industry division of labor of specialization, the industrial chain of higher efficiency. For some new vendors, of course, most of the new investment generally small scale, based on the operating risk concerns and reduce the cost of industry, learning, choose only to access cut into the market positioning, positioning and business model should be a better manufacturers, the addition of such manufacturers also will infuse new power for the market sales and service.

　　After entering this integration period, the market access will be increased quickly, digital signage on the one hand, new devotees to increase, on the other hand also means the original most of the shanzhai makers not transformation into a pathway is disappearing, chaos can get the effect of the finishing market development initial period, such as product specifications and price under the supply chain generates and qualitative change, will be more clear, demanders of the demand for the product use and its consciousness gradually strengthened, and the pursuit of the quality of the products and services for sustainability, will make the brand one of the most important key element in - service and quality value, become a part of the reasonable price, in terms of the Chinese digital signage market demand structure, higher-order quality products demand will expand.

　　In other words, after the consolidation of the industry, the market law of professional division of labor will make the industry more rapid, and the overall industrial output and profit structure will be redistributed. For example, a past in a simple software architecture and hardware composition of low-order small makers, Video wall transformed into a brands pathways, originally in the product sales resources will be invested for the sharp decline, operating velocity will increase dramatically. Previous worry become pathway after some manufacturers, gross margin will be lower than their original through-train mode of operation, but if we are going to focus on sales and accelerate business turnover factors into consideration, we can see that the manufacturer's overall operating margin is improving, plus sales recently inputs (design & development & manufacturing & marketing) of the savings by moving to reduce costs, and the price increase, sales of brand value for a region of small vendors, after the transformation of business performance will be better than before.