Story
Both teams did propagating campaigns for Crest’s newest toothpaste.
Mosaic used several 5,000 prizes to replace buying insurance for the million dollar contest because the insurance company couldn’t afford this risk.
Meanwhile, Apex selected a celebrity and had great result. Unfortunately, they lost this game because they had an excess budget of 10%. They didn’t not only calculate the exact volume of the toothpaste but also overlook the overtime pay of the pamphlets printing. More importantly, PM couldn’t handle overall situation.
Suddenly, Stacie J was fired although she didn’t make the lethal issue; she just didn’t calculate the volume of toothpastes. Unfortunately, she was hated by all team members.
Pro & con
|
|
win |
loss |
|
pro |
1. use high prize to attack the customers |
1. use the correct celebrity to promote the campaign |
|
con |
1. don’t have backup plan |
1. Over budget too seriously because they didn’t double confirm the quotation. 2. They didn’t calculate the volume of goods so they can’t deliver them ASAP |
