2015/05/15 week10 additional notes in class

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• CP值
• Credit process

 

• Copy

 

• SOP
• Stander of process

 

 

• Face difficulty

 

• Encounter
• En加強
• Enlarge
• Deepen
• Strengthen

 

• Consumption

 

• Foe
• Your target enemy

 

• Life of Pi
• Title of a book
• Something about survival

 

 

 

2015/05/15 week10 vocabulary journal

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•  Awareness (n.): /əˈweə(r)nəs/

1. knowledge or understanding of a subject, issue, or situation

2. When companies build their brands, their goal is to create brand awareness.

3. Ex: There was a general lack of awareness about safety issues.

• Brand (n.): /brænd/

1. a product or group of products that has its own name and is made by one particular company. The word for a machine or vehicle made by one particular company is a make

2. When companies build their brands, their goal is to create brand awareness.

3. Ex: We stock all leading brands.

• Disregard (n.): /ˌdɪsrɪˈɡɑː(r)d/

1. the attitude of someone who does not respect something or consider it important

2. Consumers often disregard commercials, but they pay attention to movies and television shows.

3. Ex: What we are seeing is disregard of the law.

• Likewise (adv.): /ˈlaɪkwaɪz/

1. in the same way, or in a similar way

2. Likewise, BMW paid millions for its cars to appear in James Bond’s films.

3. Ex: The character of the lake has changed and the character of the surrounding area likewise.

• Method (n.): /ˈmeθəd/

1. a way of doing something, especially a planned or established way

2. One method that has grown dramatically in recent years is product placement.

3. Ex: It was a handmade rug produced by traditional methods.

 

 

 

• Standard (n.): /ˈstændə(r)d/

1. a level of quality or achievement, especially one that people generally consider normal or acceptable

2. It also establishes a standard quality that people can trust.

3. Ex: They must supply water that complies with medical health standards.

• Strength (n.): /streŋθ/

1. the physical energy that someone has to lift or move things

2. It could borrow $100 billion on the strength of its name alone.

3. Ex: I didn't have the strength to get out of bed.

• Prime (adj.): /praɪm/

1. most important

2. There were 11minutes and 46 seconds of brand appearances for every hour of prime time network television programming in 2009.

3. Ex: Our prime concern was the safety of our customers.

• Bribe (v.): /braɪb/

1. to give money or presents to someone so that they will help you by doing something dishonest or illegal

2. They found themselves paying protection money to criminal gangs, and bribe to politician.

3. Ex: They were found guilty of trying to bribe officials.

• Essential (adj.): /ɪˈsenʃ(ə)l/

1. completely necessary

2. 3M culture awareness has been essential to its success in Russia.

3. Ex: In a large organization, good internal communication is essential.

 

 

• Essential (adj.): /ɪˈsenʃ(ə)l/

1. completely necessary

2. 3M culture awareness has been essential to its success in Russia.

3. Ex: In a large organization, good internal communication is essential.

• Ethic (n.): /ˈeθɪk/

1. a set of principles that people use to decide what is right and what is wrong

2. They trained both employees and customers in business ethics.

3. Ex: The ethics of filming people without their permission.

• Expertise (n.): /ˌekspə(r)ˈtiːz/

1. special skill or knowledge that you get from experience, training, or study

2. Thus, they recognized that local expertise would be essential to their success.

3. Ex: The company is keen to develop its own expertise in the area of computer programming.

• Innovation (n.): /ˌɪnəʊˈveɪʃ(ə)n/

1. a new idea, method, piece of equipment etc

2. Innovation has always been a part of 3M corporate mission.

3. Ex: The innovation of air travel during this century has made the world seem smaller.

• Mission (n.): /ˈmɪʃ(ə)n/

1. an important piece of work that a person or group of people has to do for a government or large organization, especially one that involves travel

2. Innovation has always been a part of 3M corporate mission.

3. Ex: The President leaves for a trade mission to the Middle East.

 

 

• Operation (n.): /ˌɒpəˈreɪʃ(ə)n/

1. a planned activity involving a lot of people, especially soldiers or police officers

2. 3M has operations in more than60 countries and sell its products in early 200.

3. Ex: This was the biggest military operation for 20 years.

• Potential (adj.): /pəˈtenʃ(ə)l/

1. possible or likely in the future

2. Potential employees had as many as eight separate interviews.

3. Ex: The disease is a potential killer.

• Refuse (v.): /rɪˈfjuːz/

1. to say you will not do something that someone has asked you to do

2. Refusing to participate in unethical or illegal activity could be dangerous for individuals and their families.

3. Ex: Mum asked him to apologize, but he refused.

• Turnover (n.): /ˈtɜː(r)nˌəʊvə(r)/

1. the value of the goods and services that a company sells in a particular period of time

2. Some experienced very high turnover rates among their Russian employees.

3. Ex: A company with an annual turnover of over £150 million.

• Unstable (adj.): /ʌnˈsteɪb(ə)l/

1. an unstable person becomes angry or upset often and very suddenly

2. During this unstable period, 3M successfully entered the Russian market.

3. Ex: My father wasn't a bad man, but he was emotionally unstable.

 

 

• Willingness (adj.): /ˈwɪlɪŋ/

1. if you are willing to do something, you do it when someone asks you, sometimes when you do not want to

2. The company’s willingness to adapt its corporate structure to the local culture.

3. Ex: I wasn't willing to accept every item on the list.

• Economy (n.): /ɪˈkɒnəmi/

1. the whole of a country's business, industry, and trade, and the money that they produce

2. Under the Soviet Union, Russians had live in a stated-control economy.

3. Ex: Between 1982 and 1988 the economy grew at an average of about 3 per cent per year.

• Mindset (n.): /ˈmaɪn(d)ˌset/

1. a way of thinking about things

2. The Russian mindset

3. Ex: The company will have to change its whole mindset if it is to survive.

• Criminal (adj.): /ˈkrɪmɪn(ə)l/

1. relating to illegal acts

2. They found themselves paying protection money to criminal gangs, and bribe to politician.

3. Ex: The book examines the causes of criminal behaviour.

• Individual (adj.): /ˌɪndɪˈvɪdʒuəl/

1. existing or considered separately from other people or things

2. Refusing to participate in unethical or illegal activity could be dangerous for individuals and their families.

3. Ex: Individual members of the cast contributed greatly to the show's success.