Green to Gold
2010/11/08 13:46
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* Issues that companies must consider:
(1) natural forces; (2) the relationship between business and the natural world
* From a consumer perspective, the top ten environmental challenges are:
(1) climate change, (2) energy, (3) water, (4) biodiversity and land use, (5) chemicals, toxins and heavy metals, (6) air pollution, (7) waste management, (8) ozone layer depletion, (9) oceans and fisheries, and (10) deforestation
* Companies should undertake A-U-D-I-O analysis:
Aspects, upstream, downstream, issues, and opportunities
* Shareholders:
(1) rule makers and watchdogs, (2) idea generators and opinion leaders, (3) business partners and competitors, (4) consumers and the community at large, and (5) investors and other risk assessors
“To be a great company, you have to be a good company.” – Jeff Immelt, CEO, General Electric
“I can now make the fact-based case to the hardest-nosed engineer in the world. That’s not limousine liberal, not self indulgent. It’s hard-nosed business.” – Jeff Schwarz, CEO, Timberland
(1) natural forces; (2) the relationship between business and the natural world
* From a consumer perspective, the top ten environmental challenges are:
(1) climate change, (2) energy, (3) water, (4) biodiversity and land use, (5) chemicals, toxins and heavy metals, (6) air pollution, (7) waste management, (8) ozone layer depletion, (9) oceans and fisheries, and (10) deforestation
* Companies should undertake A-U-D-I-O analysis:
Aspects, upstream, downstream, issues, and opportunities
* Shareholders:
(1) rule makers and watchdogs, (2) idea generators and opinion leaders, (3) business partners and competitors, (4) consumers and the community at large, and (5) investors and other risk assessors
“To be a great company, you have to be a good company.” – Jeff Immelt, CEO, General Electric
“I can now make the fact-based case to the hardest-nosed engineer in the world. That’s not limousine liberal, not self indulgent. It’s hard-nosed business.” – Jeff Schwarz, CEO, Timberland
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