上圖是目前舉足輕重的 growth hackers.

Growth Hacker 這名詞在 wikipedia 沒找到解釋. 從所做的事來看就是'如何讓客戶用我的產品, 產品的 growth'. 這在新創事業中非常重要, 迅速病毒式的客戶成長是成功關鍵.

Chamath talk about Growth Hacking,
Acquisition: how to acquire users.
Activation: how to get users to their ‘Aha’ moment as quickly as possible
Engagement: how to ensure users experience the core product value as often as possible
Virality: how to get people to get more people onto the platform

Josh Elman discribe the observation,
a plain “active user” is someone who has visited their timeline at least once in the last 28 days
a ‘retained’ or ‘core’ user is someone who has visited their timeline at least 7 times in 28 days.

需要具備的條件是 CS (compter science), 統計, 網站行銷的技能, 有部落客直指這是結合 coder 跟 marketer 的角色.  在日常工作中所使用的工具包括了

• Viral Acquisition
• Paid Acquisition
• Call Centers / Sales Teams
• Content Marketing
• E-mail Marketing
• Search Engine Optimization (SEO)
• A/B testing and Analytics

我對Growth Hacker 的觀察有兩類,

1. 有關角色的討論, 是偏向 marketer 還是一定要有強大程式撰寫技術背景? 個人認為沒有對客戶, marketing 的 sense 跟統計背景才是重點, 再從財務績效衡量來調整方向.

2. 在關鍵指標制定上, 從部落客的文章中整理成下表, 也是相關研討會中著名的 growth hackers 敘述使用的KPI, 可以大約看出方向. 我說是'方向', 是因為這是人家辛苦結晶, 不太可能透露細節資料.

Source and 參考文章

1. kissmetrics : http://blog.kissmetrics.com/growth-hackers/
2. 破解網站流量成長的領先關鍵指標
英文->http://www.richardprice.io/post/34652740246/growth-hacking-leading-indicators-of-engaged-users
中文->http://blog.udn.com/PCCUeMBA/7049948
3. Andrew Chen 談 growth hacker, http://andrewchen.co/2012/04/27/how-to-be-a-growth-hacker-an-airbnbcraigslist-case-study/
4. 想參加 growther hacker meetups group嗎? http://growth-hacking.meetup.com/
5. the different of growth hacker and marketer :http://thenextweb.com/insider/2013/05/05/the-actual-difference-between-growth-hacking-and-marketing-explained/