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companies that totally blew your mind
2014/06/28 12:50
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Business is the instrument that mankind has settled on to propagate change. Take a long step back and what do you see? A world of invention and unintended consequences.

Other things make the world go round as well―love, principally, and coffee―but there is nothing quite like the study of business to illuminate where we have been and where we are going. The poet Archibald MacLeish, when he was a staff writer at Fortune, described his job as to “report the world of business as an expression―a peculiarly enlightening expression―of the Republic, of the changing world.” It has become a bit of a catchphrase among tech people to say that one’s company is going to “change the world.” Many companies do, in small ways. But disrupting, say, the taxi business is not going to set future historians atwitter (though Twitter conceivably might). We surveyed Fortune’s brain trust to come up with a ranking of the 27 companies that have done the most to alter the way we live. Then, of course, we couldn’t stop. So when you’ve considered this compilation, click through to two companion pieces, 11 quirky companies that totally blew your mind, and 20 companies that changed the world―in fiction.

McDonald's

The fast-food giant turned food production into a science through automation, training us to expect consistency from our food. (Founder Ray Kroc has been credited with saying, "I put the hamburger on the assembly line.") McDonald's MCD -0.46% made the Big Mac and fries synonymous with American cuisine around the world, serving 70 million customers a day in more than 35,000 restaurants in 120 countries. "The hamburger is symbolic of our society," says Heidelberg University professor and fast-food industry scholar David Hogan, "and McDonald's is of course the ambassador and marketer of that concept." ―Beth Kowitt

Wright Co.

The Wright brothers were not the first to build and fly airplanes, and their company focused more on defending their patent rights than on developing new aircraft. (In fact, some argue that the Wrights' patent battles impeded the growth of the nascent aviation business). But their patent, no. 821393, described the invention of three-axis control―covering pitch, roll, and yaw―that made fixed-wing aircraft practical. Their method remains standard for airplanes today. ―Tim Smith 感�的な物�が 往事�微� �富な�光�源�� 都市と�村�点 �西格森花在美�的�波


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