最近有些網友在問E-marketing (M-PIE) 7/E哪裡買最便宜?CHENEY最近也對這個商品很趕興趣,實際到販售的購物網去看,價格就有機會再便宜一些!當今網購市場很競爭,各大購物網為求好業績無所不用其極。我有去遍尋各大購物網站yahoo奇摩購物、momo購物、博客來、PChome、7Net搜尋優惠價格!還有去各大拍賣網站RUTEN露天、YAHOO拍賣收集資料！一直以來我都很相信CHENEY推荐的東西。E-marketing (M-PIE) 7/E終於開賣了超讚的啦！下面就是更進一步圖片文字資訊的介紹！點擊圖片或文字可以進到詳細購物推薦網站~超多的鄉民很都說E-marketing (M-PIE) 7/E無敵強的！ |
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售價:1093  |
詳細資料ISBN：9781292000411 叢書系列：網路行銷、電子商務 規格：平裝 / 496頁 / 普通級/ 單色印刷 / 7版 出版地：台灣 內容簡介 1.MARKETING CONCEPT GROUNDING:IN EACH CHAPTER THE AUTHORS STRUCTURE MATERIAL AROUND A PRINCIPLE OF MARKETING FRAMEWORK AND THEN TELL HOW THE INTERNET CHANGED THE STRUCTURE OR PRACTICES. THIS TECHNIQUE PROVIDES A BRIDGE FROM PREVIOUSLY LEARNED MATERIAL AND PRESENTS IT IN A FRAMEWORK FOR EASIER LEARNING. IN ADDITION, AS THINGS CHANGE ON THE INTERNET, STUDENTS WILL UNDERSTAND THE NEW IDEAS BASED ON UNDERLYING CONCEPTS. ALTHOUGH SOCIAL MEDIA HAS REALLY DISRUPTED THE MARKETING FIELD, THE BASIC PROCESSES REMAIN THE SAME (E.G., UNDERSTANDING MARKETS THROUGH RESEARCH AND DEVELOPING PRODUCTS THAT ADD VALUE). 2.LEARNING OBJECTIVES:EACH CHAPTER BEGINS WITH A LIST OF OBJECTIVES THAT, AFTER STUDYING THE CHAPTER, STUDENTS SHOULD BE ABLE TO ACCOMPLISH. 3.BEST PRACTICES FROM REAL COMPANIES:A COMPANY SUCCESS STORY STARTS EACH CHAPTER. NEW CASE HISTORIES FOR THIS EDITION OFFER CURRENT EXAMPLES OF FIRMS THAT DO IT RIGHT. 4.GRAPHICAL FRAMEWORKS IN EACH CHAPTER:THE AUTHORS CREATED UNIQUE E-MARKETING VISUAL MODELS TO SHOW HOW EACH CHAPTER FITS AMONG OTHER CHAPTERS IN THE ENTIRE PART. IN ADDITION, SEVERAL CHAPTERS FEATURE MODELS FOR WITHIN-CHAPTER UNDERSTANDING. 5.CHAPTER SUMMARIES:EACH CHAPTER ENDS WITH A SUMMARY OF ITS CONTENTS. 6.KEY TERMS:THESE TERMS ARE SET IN BOLD TEXT WITHIN THE CHAPTER TO SIGNAL THEIR IMPORTANCE AND APPENDIX B IS A COMPLETE GLOSSARY. 7.REVIEW AND DISCUSSION QUESTIONS:QUESTIONS AT THE CHAPTER END WILL HELP STUDNETS REFRESH AND THINK MORE DEEPLY ABOUT THE MATERIAL. 8.WEB ACTIVITIES:TO HELP STUDENTS ENGAGE IN THE MATERIAL, THE AUTHORS HAVE INCLUDED SEVERAL ACTIVITIES AND INTERNET EXERCISES AT THE END OF EACH CHAPTER. 9.APPENDICES:INTERNET ADOPTION STATISTICS, A THOROUGH GLOSSARY, AND BOOK REFERENCES. |
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資料來源：博客來 |
