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Europe's Apple Attack
2007/03/11 05:29
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According to John D. Sparks in the Newsweek article “Europe's Apple Attack,” Europe is become Apple’s second market in the world from 2004 to 2006, so Apple have to solve problems. When iTunes download service has begun since 2004, it has about 70% of European market so far. In addition, last year, Apple calculated that the European sales were growing up 33% as $4.1 billion. However, people download music from other sites such as Yahoo, Google, and Napster. It is become a problem because consumers don’t buy songs on iTunes' store, and they transfer songs into their iPods. People want that iTunes and iPod are not combined. On the other hand, Microsoft has had the some problem by Media Player and Windows are combined. Most of their consumers think that combination is unfair business practices. People want to use free and can have more choices Therefore, Apple will be stumbled by the digital rights management software cannot solve the music piracy problem.
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