Outside Innovation
2011/07/27 16:59
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The five types of customers who can help your firm innovate:
- Lead customers: people who invent new solutions by themselves
- Contributors: those who are happy to donate their work to help
- Consultants: people with deep expertise who offer insights
- Guides: people who help others solve their problems
- Promoters: enthusiasts about your brand and your products
The five steps of customer-led innovation:
- Identify and watch your lead customers
- Provide your customers with tools to use
- Build and nurture customer communities
- Empower customers to show off their stuff
- Let customers engage in peer production
The five core competencies:
- Story-telling
- Building vibrant customer communities
- Facilitating customer co-design projects
- Opening up your development processes
- Mastering peer production and peer promotion
The five pitfalls:
- Brand equity erosion
- Unanticipated consequences of customer behavior
- Business models that rely on intellectual property protection
- Don’t build your business around customer lock-in
- Avoid commodity pricing
- Lead customers: people who invent new solutions by themselves
- Contributors: those who are happy to donate their work to help
- Consultants: people with deep expertise who offer insights
- Guides: people who help others solve their problems
- Promoters: enthusiasts about your brand and your products
The five steps of customer-led innovation:
- Identify and watch your lead customers
- Provide your customers with tools to use
- Build and nurture customer communities
- Empower customers to show off their stuff
- Let customers engage in peer production
The five core competencies:
- Story-telling
- Building vibrant customer communities
- Facilitating customer co-design projects
- Opening up your development processes
- Mastering peer production and peer promotion
The five pitfalls:
- Brand equity erosion
- Unanticipated consequences of customer behavior
- Business models that rely on intellectual property protection
- Don’t build your business around customer lock-in
- Avoid commodity pricing
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迴響（1） ：
1樓. Sir Norton 魯賓遜，救命！2011/08/09 11:19You meant to say:
External innovation ...
