Of the same origin as claimed; genuine.

product placement
Any form of audiovisual commercial communication consisting of the inclusion of or reference to a product, a service or the trade mark thereof so that it is featured within a programme

col-: together
e.g.: colleague, collect, collaboration

auto-: self, spontaneous
e.g.: autograph, automobile

ben-: something good
e.g.: benefit, beneficiary

-nov-: something new
e.g.: innovative, novice

-port-: harbor
e.g.: transportation, airport