1-1行銷策略規劃 Marketing Strategy Planning

菜鳥心聲 Rookie Talkie

The initial meeting of the 2016 marketing strategy planning will be conducted on next Monday. I am worried about how to prepare myself. According to senior colleagues, we will be holding a series of these meetings in the upcoming weeks. The topics like core marketing strategy, promotion calendar, overall budget, and communication theme will all be covered.

下週一將召開第一次的年度行銷策略會議，我要從哪裡開始準備呢? 聽資深的同事表示，這樣的會議將在幾周內密集進行好幾次，包括整年度所有的行銷策略、活動行事曆、預算和溝通主題，全部都會被討論到。

Dialogue 1 主題對話

Where Shall I Begin?

該從哪開始?

情境說明 Situation

During the preparation of the 2016 marketing strategy planning, everyone on the marketing team is required to submit the final presentation power point slides for the secretary's consolidation by the end of the week. The marketing manager now is dispatching the preparation assignments of the presentation slides.

在年度行銷會議準備期間，每一位行銷部同仁都要在本周之內提交簡報的最後版本檔案給秘書，讓秘書將所有的檔案進行整合。目前行銷經理正在分配同仁們各自應準備的簡報內容。