Use of color in modern society, people have almost all the time dealing with the goods, fashion, consumer experience has become a culture of human life which includes clothing, food, use, transportation, tours in all aspects, and embodies the people's high the pursuit of quality of life even more strongly.

When we entered the market,Tin Boxes supermarket, various range of goods, with beautiful shape, bright color display in front of us, against the background color in colorful, as if fighting for a dialogue and exchange with us, we have no time to examine carefully Enjoy the unique shape and beautiful color of those goods, the more likely to be those with strong color attracted by the packaging.

This is the role of color because the color in the modern packaging of goods held with a strong visual sense and expression. People through a long life experience, intentionally or unintentionally formed and feelings based on the color to determine the ability of items.

The color does not give the United States is not beautiful visual psychological feelings. It will not only enhance the consumer's aesthetic pleasure, can stimulate consumers to buy common sense and self-confidence, enrich their imagination, but also cultivate customer's busy mind, really makes us feel the value of packaging design, color and strength lies. As we all know, people's attention by virtue of the role of light, observed the beginning of the object and color of objects, recognizing objective reality.

Without light irradiation, the human visual activity will disappear, there was no way the color was. No object is not absorbent and reflective light is different, therefore, had a different color, in all the objects, the object can absorb seven black shade, and shade white objects put all seven reflection, is is for this reason, making the black, white and other colors than the color looks lost, no color to form their own unique attributes.

From the point of talking about the color of packaging design, not because of the so-called optical, electromagnetic waves and the wavelength of the discussion of physics knowledge, but from the design based on the color theories, focusing on color hue, lightness, purity and color psychology aspects of the research. In the ocean of goods, packaging design constantly changing tactics, a form of innovation, shaping the personality characteristics, with particular emphasis on the properties of color and the use of color.

Color attribute is not static, in which the changes between the various elements, to the design of color contrast, harmony, provision of a wealth of space. In many packaging design, and both can be most efficient for the eye-catching, visually appealing to attract the attention of consumers.

Pass a variety of rich colors taste different, showing different styles and decorative quality of the charm. Is simply the pursuit of design language designers sought-after, they more rational unique perspective, in an effort to get rid of the noisy fashion design,Mobile Lottery complex, fun colorful way. Actively looking for a rational and simple color design.

For example, the design of the Japanese designer Takashi Fujita, "Japanese gin," take full advantage of the properties of non-color, transparent body through the gold text on the design of the container arranged under the effect of light and dark, reflecting the excellence of the design without any . Highly concentrated with the general design, the design to the extreme, like many a bright pearl among commodities, embarked