第一次世界大戰的爆發給“駱駝”帶來了一個銷售巔峰。當時，作為美國軍隊給養的一部分，“駱駝牌”香煙由美國士兵帶到歐洲。第二次世界大戰期間，這只“駱駝”又跟著美國軍隊走向世界各地的戰場。在殘酷的戰爭中，疲憊的美軍官兵們以吸上“駱駝牌”香煙為最大的自由和快樂，于是“駱駝牌”香煙又被寓以新的含義———自由。後來，這一含義又被眾多吸煙的好萊塢明星闡釋得更加深入人心。
1907年，在土耳其墨海濱，一個遊客打扮的老人正在沙灘上信步漫遊。他為這充滿東方情調的美景所感染，臉上露出笑容，卻也掩不住他心中的憂慮與惆悵。這位老人就是美國雷諾茲煙草公司的創始人R.J.雷諾茲。30多年前，他在北卡羅納州的雲絲頓市創建了煙草公司，安安穩穩地做了幾十年生意。但公司現在卻陷入了困境，許多老顧主離他而去，倉庫中的香煙也已經積壓了許多。他獨自一個人來到土耳其，希望所有的煩惱都被那清涼的海風吹得乾乾淨淨，更希望在盛產煙草的土耳其海濱能有所收穫。
突然，一陣清脆的駱駝鈴聲打斷了他的沉思，雷諾茲抬起頭來，看見不遠處有一支駱駝隊經過，巨大的駱駝高昂著頭，一副傲視不馴的樣子，顯得那樣威武高貴。「沙漠之舟」的獨特形象給雷諾茲留下了極深的印象，而且經過雷諾茲的努力，終於找到了夢寐以求的良種煙草「艾爾伯親王」，這是土耳其煙農經過多年精心培育出來的香氣濃郁的最新品種。雷諾茲知道，僅僅有良種煙草是不夠的，還需要有一個響亮的引人注目的商標，海濱上經過的駱駝形象又浮現在他的腦海中。
1913年，雲絲頓市中心廣場的巨大廣告上有一副充滿東方情調的圖案：一望無際的沙海、埃及金字塔、青翠的棕櫚樹林，最引人注目的是一頭昂首天外、傲視世間的大駱駝。廣告牌上有一行大字：「著名的巴納姆和貝利馬戲團即將來雲絲頓演出，神秘的駱駝要來了」。大街小巷也到處張貼著駱駝畫像和寫著「駱駝、駱駝來了」等字樣的廣告和標語，令市民們目不暇接，眼花繚亂。
馬戲團的演出非常成功，特別是駱駝的精彩表演征服了所有的觀眾。雷諾茲又不失時機地向在場的觀眾免費贈送新產品「駱駝」香煙。許多沒有得到香煙的人也聚在雷諾茲公司門前，高喊「我們要駱駝」。以後，「駱駝」香煙的名聲不脛而走，很快成為世人皆知的香煙。駱駝」香煙馳名於世，不僅因其上佳的品質，還在於「駱駝」煙標的獨特設計。它的底色為黃色，就如浩瀚無邊的沙漠，再加上背景圖案中的金字塔和棕櫚樹，使「駱駝」香煙的外觀設計充滿神秘的東方情調。而煙標中最引人注目的則是那駐足沙海、昂首天外、傲視世俗的駱駝。正是這「沙漠之舟」才成為「駱駝」香煙的標誌，使得「駱駝」香煙聞名於世。
「駱駝」問世至今已有80餘年歷史了，它是世界名牌香煙中的常青樹。
Camel brand produced young appeal accessories, such flier jacket, sunglasses, a smirk, and a lot of appeal that make young people interest. Camel brand symbolized with cartoon. The research in 1991 published three surveys that found that the cartoon character Camel reached children very effectively. Most of 50% recognized Camel as being associated with Camel cigarettes. And most of 30% students who smoke, Camel is their favorite brand. Before it, some medical institutions in US had petitioned the Federal Trade Commission to ban the advertisement as “one of the most egregious examples in recent history of tobacco advertising that targets children.” In 1990, Camel cigarettes had been increased as 3.1% of the market share. This case had answered by Camel spokesman “. Just because children can identify our logo doesn’t mean they will use our product”. In 1992, camel cigarettes had been the 3 brands with the most extensive advertising.
The protestors, in 1992, began a campaign called “Dump the Hump” to pressure the tobacco industry to stop ad campaigns that teach kids to smoke. And the big cigarettes company always said that their ads don’t address for teenagers or students. But, in 1981, internal documents of Cigarettes Company about targeting young people were damaging. Camel internal memo on marketing surveys cautioned research personnel to tally underage smokers as “age 18”. In 1997, Congress produced “the tobacco settlement”. The tobacco settlement in all of its various forms bars outdoor advertising, the use of human image, and cartoon character, and vending machine sales.
Since the time of tobacco settlement and the Camel ad campaign, the industry has changed in some ways. In the summer 2004, a massive ad campaign directed at children and teens, warning them not to begin smoking. The ad also tells parents, “Talk to your kids about not smoking, they’ll listen”.
The ethics: cartoon is association and most popular for kids, teens, and students. Company can’t use this symbol, to make advertise and increase of egregious of sell of cigarettes product.
