The Cree Company headquartered in Durham , UK opened a price war of LED lights including outdoor LED light such as high power LED flood light and household LED light for the U.S. market through television advertising just in past November,. Industry competitors have to respond .
The lowest price of high power LED flood light and other commercial and industrial and household LED lights have been hovering around $ 20 . the price of 40 and 60 watts LED light which can be regulated and disseminate ” soft white ” produced by Cree is currently close to $ 5.97 at Home Depot，the price of 65 –watt high power LED flood light which emit ” soft white “ has been determined less than $ 10 . Cree has announced that energy efficiency 75 watt ” soft white ” light will hit the U.S. lighting market next year on February 2014 .
The competition on U.S. lighting market is primarily from Cree and Philips. ” Green Wisdom” program launched by the HP because is easily promoted in China marketing because the of high power LED flood light and other commercial and industrial and household LED lights are assembled in China. In addition, Osram, the sun lighting and Switch companies are catching strides .
But talking about the competition on price , analysts said the home lighting profit margins has always been not high and will probably be further reduced in the future unless the production and sales reached a certain height . Own-brand high power LED flood light and other commercial and industrial and household LED light through sales channels such as IKEA and Wal-Mart will have certain advantages.
Lux Research analyst Pallavicino said: “No one expected that the price of high power LED flood light and other commercial and industrial and household LED light quickly would dropped $ 10 , which is is a great impact for the whole lighting market .” Of course there are industry analysts believe that market competition will accelerate that the technical progress and prices continue to fall.Browsing http://www.lead-lighting.com/products/sid125-1.htm for more information about high power LED flood light.
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