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詳細資料ISBN：9781259070952 叢書系列：研究方法 規格：平裝 / 629頁 / 普通級/ 單色印刷 / 12版 出版地：台灣 內容簡介 1. A NEW CHAPTER ON ORAL PRESENTATIONS. 2. MARKET-LEADING COVERAGE OF QUESTIONNAIRE DESIGN AND WEB-BASED SURVEY TECHNIQUES 3. NEW EXAMPLES DEALING WITH INTERNET RESEARCH, CLOUD COMPUTING, EXCEL IN DATA ANALYSIS AND PRESENTATION, SMART PHONE RESEARCH, DIRTY DATA, GUT HUNCHES, WILDCAT SURVEYS, AND MORE. 4. NEW RESEARCH STORIES THAT RELATE TO SUCH ORGANIZATIONS OR BRANDS LIKE THE US ARMY, NETFLIX, SNAUSAGES, BEST BUY, BLACKSTONE WINES, RYPPLE, TWITTER, FACEBOOK, FORD, AND MATCH.COM, AND MORE. 5. A NEW TYPE OF DISCUSSION QUESTION FROM THE HEADLINE DEMONSTRATES TO STUDENTS THAT RESEARCH IS APPLICABLE TO ALL TYPES OF SCENARIOS. 6. EMPHASIZES MANAGERIAL DECISION MAKING: A BUSINESS FOCUS HAS BEEN INTEGRATED THROUGHOUT THE TEXT. STUDENTS ARE PRESENTED WITH A "REAL-WORLD" APPROACH TO BUSINESS RESEARCH TOPICS AND HOW THEY ARE USED IN BUSINESS. |
| Google搜尋參考資料: 1. Amazon.com: Business Research Methods, 12th edition eBook ... Donald R. Cooper teaches research methods, statistics, and organizational behavior in the masters and doctoral programs of public administration and business ... 2. Business Research Methods: Donald Cooper, Pamela Schindler ... The Twelfth Edition of Business Research Methods reflects a thoughtful revision of a market ... Publication Date: March 5, 2013 | ISBN-10: 0073521507 | ISBN-13: 978-0073521503 | Edition: 12 ..... Receive e-mail when new posts are made. 3. Business Research Methods - McGraw-Hill Higher Education Business Research Methods, 11/e. Donald R. Cooper, Florida Atlantic University-Boca Raton Pamela S. Schindler, Wittenberg University ... 4. Business Research Methods / Edition 12 by Donald Cooper ... Available in: Paperback, Hardcover. The Eleventh Edition of Business Research Methods continues to provide the most timely, richest, and most comprehensive ... 5. Business Research Methods: 12th Edition - Donald Cooper, Pamela ... The Twelfth Edition of Business Research Methods reflects a thoughtful revision of a market standard. Students and professors will find thorough, current ... |
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