詳細資料ISBN:9780132743464 規格:21.6 X 26 X 2.5 CM / 普通級/ 雙色印刷 / 再版 內容簡介RENOWNED FOR ITS AUTHORITATIVE, COMPREHENSIVE COVERAGE OF CONTEMPORARY INTERNATIONAL FINANCE, THIS MARKET-LEADING TEXT TRAINS THE LEADERS OF TOMORROW�� MULTINATIONAL ENTERPRISES TO RECOGNIZE AND CAPITALIZE ON THE UNIQUE CHARACTERISTICS OF GLOBAL MARKETS. BECAUSE THE JOB OF A MANAGER IS TO MAKE FINANCIAL DECISIONS THAT INCREASE FIRM VALUE, THE AUTHORS HAVE EMBEDDED REAL-WORLD MINI-CASES THROUGHOUT TO APPLY CHAPTER CONCEPTS TO THE TYPES OF SITUATIONS MANAGERS OF MULTINATIONAL FIRMS FACE.
THE THIRTEENTH EDITION ATTEMPTS TO CAPTURE THE RAPID EVOLUTION OF OUR GLOBAL MARKETPLACE THROUGH A NUMBER OF PRINCIPLES, PRACTICES, AND FEATURES.