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售價:1891  |
詳細資料ISBN：9780471289890 叢書系列：餐旅 規格：精裝 / 普通級/ 單色印刷 / 初版 出版地：台灣 內容簡介 HOSPITALITY WORLD! HAROLD E. LANE AND DENISE DUPR? TAKE A VACATION FROM TEXTBOOK DOLDRUMS. TRAVEL AROUND THE GLOBE FOR A PAGE-TURNING PERSPECTIVE OF HOSPITALITY MANAGEMENT. DENISE DUPRE?. CEO OF DUPR? LTD, AND HAROLD E. LANE, PROFESSOR EMERITUS OF BOSTON UNIVERSITY, GIVE STUDENTS A COMPLETE TOUR WITH THEIR COMPREHENSIVE NEW TEXT, HOSPITALITY WORLD! INTERNATIONAL IN SCOPE, THIS INNOVATIVE BOOK TAKES A HANDS-ON APPROACH TO THE INDUSTRY. CASE SCENARIOS AND SKILL-BUILDING EXERCISES GIVE FUTURE MANAGERS A FRAMEWORK TO DEVELOP THEIR PERSONAL VISIONS. HIGHLIGHTS OF THE PRACTICAL, UP-TO-DATE APPROACH BEGIN IN THE FIRST SECTION WHERE THE OLYMPIC TORCH IS HELD HIGH TO ILLUMINATE THE INTRICACIES OF TOURISM MANAGEMENT AT THE 1996 OLYMPIC GAMES. THEN IT’S OFF ON A WORLD-WIDE TOUR FROM THE PERSPECTIVE OF SEVERAL LODGING OWNERS AND RESTAURATEURS. AMIDST THE CHALLENGE OF THE TEXT, HOSPITALITY WORLD! COVERS THE BASICS—FROM THE HISTORY OF THE INDUSTRY TO CURRENT DEVELOPMENTS. THE COMPLEX MANAGEMENT CONCEPTS OF HUMAN RESOURCES, MARKETING, MANAGEMENT INFORMATION SYSTEMS, AND ACCOUNTING ARE MADE SIMPLE. STUDENTS USE WHAT THEY LEARN ABOUT LODGING AND FOODSERVICES, ENTERTAINMENT, TRAVEL DISTRIBUTION CHANNELS, AND TRANSPORTATION TO SOLVE COMPLEX CASE QUESTIONS. THE FINAL CASE STUDY INVESTIGATES THE INTERNATIONAL WORLD OF DISNEY. ETHICS AND SERVICE ARE ALSO EXPLORED, FOCUSING ON THE ISSUES AND TRENDS THAT MANAGERS FACE TODAY. HOT TOPICS INCLUDE BRANDING, DIVERSITY, ECOTOURISM, STRATEGIC ALLIANCES, AND TECHNOLOGY APPLICATIONS. AUTHORS LANE AND DUPR? OFFER THEIR FRESH AND INSPIRED VIEW OF THE INDUSTRY, ARMING READERS WITH THE TOOLS TO SUCCEED IN THE FAST-PACED AND EXCITING HOSPITALITY WORLD! |
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